Advertising Deadlines - Periodicals

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Advertising Sizes - Periodical Display [Download]

H = Horizontal
V = Vertical
FV & FH = Special Format Page Option with prior approval
B = Banner (prior approval needed, limited to certain sections only)
* = Full Bleed live matter should be kept within Full Page specs
Some ad size combinations may require page position charges and/or restrictions

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V = Vertical
H = Horizontal

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Advertising Material Specifications - Periodicals

Mechanical Specifications

All Camera-Ready Ads MUST BE DIGITAL, include All Fonts and Graphics, where appropriate, and be in Macintosh Format Only.

These instructions are available in printed form on our rate card.

We would be happy to provide production services for those who cannot supply Macintosh files.

Printing
Web Offset, Perfect Bound
Trim Size - 8 1/8" x 10 7/8" (Three columns)

Required Materials
LSP publications are desktop produced and 100% digitized. We prefer QuarkXPress, InDesign, TIFF, EPS or PDF files for all digital-ready ad materials. Native files must include Macintosh screen AND printer font files, EPS files, TIFF files and other graphic files linked to the document, including embedded graphics. It is recommended that you use a FlightCheck program or collect method to gather all files. Publisher will not be responsible for poorly constructed ads that do not meet industry standards. Excess costs associated with correcting digital-ready ads may be passed on to the advertiser.

Camera-Ready Specs:
Digitized computer files are required for ALL advertising materials. We print at 175 lines. Graphic files must meet 800 dpi minimum/1200 dpi maximum for line art, 400 dpi minimum/500 dpi maximum for all other art. This is especially important when embedding images within PDFs and EPS files. All color graphics MUST be set to CMYK standards with specific color names (do not use “NEW COLOR”). We recommend names using color values: i.e. “100c100m25k” instead of “dark red.”

QuarkXPress Typographic Preferences must be set at these values –
Superscript offset: 33%, VScale: 50%, HScale: 50%.
Subscript offset: 0%, VScale: 50%, HScale: 50%.
Small Caps: VScale: 80%, HScale: 80%.
Superior: VScale: 50%, HScale: 50%.
Auto Kern Above: 10 pt.
Flex Space Width: 50%.
Baseline Grid: Increment 12 pt.
Auto Leading: 20%.
DO NOT lock material to the baseline.
A laser proof of material must accompany all computer files.

Tone Density:
Recommended 175-line screen. Camera-ready ads must meet 800 dpi minimum. Black-and-White and two-color screens – Maximum density 200%; second color not to exceed 100%. Second color consists of process ink or a matched PMS ink. PMS ink quoted at additional cost because this adds a fifth color to the printing. Four-color screens – CANNOT exceed 260% total in any given area; maximum density for any one color not to exceed 65%. Rotation: Black, Cyan, Magenta, Yellow.

Color Proof:
A 4-color printing proof is no longer necessary for color material.

PDF Files:
Because our products are produced as PDF files for printing, we will convert PDFs to TIFF images. We cannot guarantee the nuance of color shift or images when converting PDFs for printing. To control your color, submit ads as Tiff or EPS files.

Ad Materials, Artwork, Production and Charges
Deadline for Camera-Ready is generally one week after Ad Reservation Close. Ads to be prepared by publisher are due by one week before Space Deadline.

Ad production:
Advertiser may purchase production services (typesetting/scanning) on ads that are not camera-ready.

PDF screen proofs of advertising that requires production are provided to advertisers sending complete material at least 5 working days prior to Space Reservation Deadline. Proof corrections or changes will be billed if they are the responsibility of the advertiser. Unless return is requested, original production materials will be retained no more than one year. Transfer media generally will not be returned unless requested. Publisher is not responsible for materials left unclaimed for more than a year.

Assembly Charge (group page ads):
10% of Space & Color rate with a $30 minimum.

Special requirements, artist consultation and changes made to the ad after production is completed will be charged at a $75 per hour rate with a $15 minimum. Duplicate files and transfers to disk, conversions, revisions, color printer’s proofs, resizing and other special requirements may be billed as Production Charges, if applicable.

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 Advertising Special Pages - Periodicals

Lake Superior Magazine and Lake Superior Travel Guide feature a Lake Superior Directory of Special Emphasis Advertising, by category, in every issue. The Lake Superior Directory listings are positioned in the back pages of the magazine, at the end of travel zones in the Travel Guide or in the special advertising sections. We also have Special Advertising Sections and ad groupings for categories of advertisers.

Farm, Garden & Greenhouses, Campgrounds and Golf Courses are each featured a minimum of four times a year. Country Inns & Bed-and-Breakfast Inns are featured a minimum of five times a year. All have a 7-time option. Artists & Art Galleries, Events & Happenings, Hospitality and Destination Travel pages are featured in all issues. Additional categories can be created. Organizations can create a 40-word listing with color picture or logo that are displayed with others devoted to the category on a full page or more. These Directory listings are relatively inexpensive, and all have an Online option. Special category pages can also be created for communities or specific groups. Departments can also feature focused stories, perfect for advertising, such as our annual Wedding story (February/March) or Education Emphasis (February/March & August/September).

You can download a form that explains and demonstrates the Directory listings, provides an application form for specific categories and gives you the pricing for both the printed product and Online option. Select the General Directory form if you'd like to create your own category or select from multiple categories.

The Lake Superior Marketplace appears in every issue of Lake Superior Magazine and the Lake Superior Travel Guide, positioned in the back pages. Listing-style, Pre-formatted full-color Display Ads and Regular Display Ads can be placed within the Marketplace pages. Marketplace Listings are unformatted, include a classification header and are available on a total-inch basis and can include color line graphics or pictures. Frequency discounts are available for multiple listing insertions contracted for at the same time. Listing frequency is not applicable to display frequency nor vice versa. All listing ads must be paid in advance of the issue they run in.

 Advertising Special Sections - Periodicals

Lake Superior Magazine and Lake Superior Travel Guide feature Special Advertising Sections on a regular basis.

The biannual award-winning Restaurant, Lodging & Entertainment Guide ("The Guide") insert is bound into all subscriber and newsstand copies of the June/July and December/January issues of Lake Superior Magazine. Additional copies of these publications are distributed throughout the lake basin. Listings within the Restaurant, Lodging & Entertainment Guide are available separately from display advertising. You can download a form that explains the listings, provides an application form and gives you the pricing (see below). Magazine Directory Special Emphasis Advertising Pages are placed in the Restaurant, Lodging & Entertainment Guide sections.

A biannual award-winning seasonal Lake Superior Recreation Guide insert is bound into all subscriber and newsstand copies of the April/May (summer/fall) and October/November (winter/spring) issues of Lake Superior Magazine. In addition, additional copies of these publications are distributed throughout the lake basin. Magazine Directory Special Emphasis Advertising Pages are placed in the Recreation Guide sections.

Lake Superior Living® is a special section that appears in every issue of Lake Superior Magazine. This section features articles, details and photographs about regional homes and the people who live in them, plus investigates the lifestyles of people who live around Lake Superior. Frequent features of the section are Health & Wellness, Food, New Products, Wild Superior and other lifestyle subjects. Our continuing series on the Ideal Northern Home appears as a part of Lake Superior Living®.

Display advertising in all of these sections is available. To obtain rate information, call 888-BIG LAKE (888-244-5253) or send for rates. See Rate Cards.

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FTP Uploads

About FTP
FTP stands for “File Transfer Protocol,” and is a standard way to manage large-sized files between local and remote computers through the Internet. If you maintain a Website, need to send a large file to a friend who has FTP access active on his computer or want to download an update or file from an FTP site, you will need FTP software.

Mac
On the Mac side there are several possibilities including Fetch, but we recommend for ease and friendliness of Transmit. You can download a trial version in order to FTP to us. Transmit requires Mac OS X 10.3.9 or higher. You have 15 days to test Transmit with no features disabled. After 15 days, Transmit will limit your sessions to 10 minutes at a time. www.panic.com/transmit/

Windows
On the PC we recommend for Windows WS_FTP Professional, but they also have a WS-FTP Home and Server version. All have trial (15-day) versions. The file download is about 8 mb. This operates almost exactly like the Transmit in terms of easily transferring a file from the left to a window on the right. www.ipswitch.com/

Transferring Your Files
Once you have the software, take your files and place them into a locatable folder on your computer. That folder then needs to be transferred (copied) to our FTP site. Please name the folder clearly and uniquely: client name, issue to be used in (example: "Bluefin Bay, Aug.-Sep. 2019" or "Bluefin_AS19").

Uploading to Us
Use of our FTP Site is simple. You just need to connect to the site, fill in the account & password, making sure you enter it “cAsE SenSITivE.” Here is our FTP site Information:

SITE: ftp.lakesuperiormagazine.com
ACCOUNT: lsmftp@lakesuperiormagazine.net
PASSWORD: BigLake123! [note special character]
MODE: Passive

After you have connected, place your file in our folder marked “Place Files Here.” After you have transferred your file, you must notify us by phone or email that you have placed a file on the FTP site and what issue it is for. If you have additional questions, problems or concerns please contact us. Download FTP instructions.

 Advertising Rate Cards

Lake Superior Magazine is a bimonthly regional magazine that focuses on Lake Superior and its watershed, with additional coverage of the surrounding region up to 100 miles from the shoreline. We write about the people who inhabit and visit the region. We write about the history of the region. We extol the virtues of the lake region and its resources. We speak fluent Lake Superior, which means we’ve learned a great deal about two countries, one province and three states and we share what we’ve learned with others. Our premier travel publication is the Lake Superior Travel Guide, published annually in January.

As a regional magazine, we have good reach into both countries with a national distribution, but totally regional focus. Our strongest distribution is in the Midwest, of course. Like all regional affinity magazines, we have a strong and loyal readership, one that is generally more responsive to what they feel affects their favorite subject - Lake Superior. They know and love Lake Superior. Here's what a few of our readers have to say about our magazine.

Although Lake Superior Magazine and Lake Superior Travel Guide appeal to the traveler, our content also has a heavy dose of lifestyle, so as well-rounded publications, an advertiser can’t beat the combination we offer. We are respected in the world of magazines and have won numerous awards from our peers, including Magazine of the Year from the Minnesota Magazine & Publications Association. We’ve been named by the Chicago Tribune as one of the 50 Best Magazines in the country.

In addition to the magazines, we produce books, calendars and maps. Our readers buy our products through our Website (LakeSuperior.com) and catalogs that we produce. They like to buy unique and quality products and are attuned to online purchases.

Frequency always counts. We recommend against single ad placements. A successful use of magazine advertising means that your message is consistently in front of the audience in multiple issues. Surveys show that our readers respond well to the businesses they see. Your message gets results. Here are two articles that extol the virtues of print advertising. We hope you'll agree – Why Print; Dollar Return.

We prefer to talk with our clients personally and will provide specific rate and additional demographic data upon request. Please complete the information form and we will contact you by the next business day. We appreciate your interest and hope we can do business together.

Advertising Products - Web & E-Newsletters

Lake Superior Magazine hosts a number of essential websites, including LakeSuperior.com, LakeSuperiorCircleTour.com, LakeSuperiorTravelGuide.com and LakeSuperiorMagazine.com, among others. Advertising is available on these sites, particularly the LakeSuperior.com site. For information on advertising, click here.

We also communicate regularly with our readers through social media such as E-Blasts, Facebook, Twitter, Pinterest, Google+, Instagram and additional ways. To review the opportunities to use Lake Superior Magazine E-Newsletters in your marketing strategy, click here.

You can contact us by phone - 888-BIG LAKE (888-244-5253)
or email dm@lakesuperior.com
or Send us a request by Form

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